About
About Fashion Z
Climate change, as we all know, is an existential crisis that demands our immediate attention. The alarming rise in global temperatures, intensified natural disasters, and disrupted ecosystems are all stark reminders of the profound impact human activities have had on our planet. The fashion industry, in particular, plays a significant role in this environmental crisis.
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Motivated by the need for sustainable change, Fashion Z aims to tackle the issue of greenwashing and false commitments within the fashion industry, in order to help consumers make informed sustainable changes to their fashion choices. We hope that through our work, we can better cultivate a community of responsible fashion consumption and spread awareness about the effects of greenwashing towards the global fashion industry as well as the climate crisis.
How our Initiative Works
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Every rated fashion brand in Fashion Z's Catalogue is rigorously analyzed through a variety of methods. E.g. third-party sustainability organizations, reliable news networks, ESG reports from fashion brands, etc.
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However, we recognize that simply utilizing research and internet sources is insufficient in being able to provide consumers with accurate and reliable sustainability insights. That is why our rating criteria also use Natural Language Processing and AI sentiment analysis to provide a more objective and unbiased analysis of reports published by the fashion brands themselves.
